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  • Igor Blaic

Why Selling To Everyone Is Destroying Your Profits

Updated: Jul 2

Alright, let's talk about who you are selling to, and why you may be missing results after all your efforts to please everyone

Let me tell you a story

So, I had this client once, a pub owner, who swore up and down that his perfect customer was "everyone." Old, young, men, women – you name it.

But here’s the kicker: His profits were vanishing faster than a pint on a Friday night.

I asked him, “Who buys the most? What age group? Mostly men or women? High earners or the budget-conscious?”

 He just kept saying, "Everyone."

That didn’t sit right with me, so I did some digging.

Turns out, his best customers were middle-aged guys who loved a good beer and a hearty meal.

They weren’t looking for fancy cocktails or gourmet dishes; they wanted big portions and a relaxed vibe.

Once we knew that everything changed.

How To Solve This

We revamped his marketing to speak directly to these guys.

No more generic ads.

We used images of mouth-watering burgers and frosty mugs of beer, and the tagline:

“Where Good Food and Great Times Meet. – Your Local Pub ”

The response?...



 The place started filling up with exactly the kind of customers he wanted.


He wasn't just getting people through the door;

he was getting the right people – those who would come back again and again.

What To Do Next

So, here’s the deal: You’ve got to know your audience.

Dig into what they like, and what they don’t like, and speak their language, because, when you do, your marketing will hit home like never before.

P.S. If you would like to know everything you need to get started with Meta Ads today, download our free guide on it here

P.P.S. If you’re curious to know what we would do in your specific situation, get in touch with us by filling out the form here!


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