Case study · Malta - Qormi
A Mechanic Paying Google
To Lose Money
His ads were running. His budget was spending. The phone wasn't ringing. So we pulled the plug on almost all of it.
+53.6%
sales
€700
monthly ad budget
4 months
to get there
The challenge
Nikola already had Google Ads running.
Problem was, most of the campaigns were just eating money.
Old setups, wrong keywords, clicks from people who were never going to book a car in.
Paying for traffic isn't the goal.
Paying for customers is.
What we did
First move: killed the old campaigns. The ones that spent and never paid back.
(Hardest part for most owners. Feels like switching off the lights. It's not.)
Then proper keyword research.
What do people in Malta actually type when their car makes a funny noise?
Found the best ones. Put the budget behind them. Ignored the rest.
Same €700. Spent on the right searches instead of all of them.
The result
Sales up 53.6% in four months.
Same €700 budget. Just spent on the searches that actually bring in cars.
Then Nikola called.
"We're fully booked for the next two months."
That's what clean ads look like.