Alright, let's cut through the fluff and get to what really matters when writing headlines that DEMAND attention.
The #1 mistake most folks make?
Being B-O-R-I-N-G…
Your headline needs to grab the reader by the eyeballs and refuse to let go.
So how do you do that? By making a big, bold PROMISE that speaks directly to your reader's deepest desires and frustrations.
Forget vague, cliched language that fades into the background.
Your headline should be so irresistible, so impossible to ignore, that the reader would walk barefoot across a sea of Legos just to learn your secret.
"Discover the Simple 3-Step System I Used to Double My Revenue in 90 Days While Cutting My Work Hours in Half"
"27-Year-Old Washes Up Broke and Homeless - Uncovers Ancient Moneymaking Secret Now Fueling His 7-Figure Empire"
"How I Escaped an Abusive Marriage, Won Full Custody of My Kids, and Found Love Again (Even Though Everyone Said It Was Impossible)"
See how these paint a vivid picture and make an almost unbelievable promise? That's the key to a headline that CONVERTS.
Of course, you have to deliver on that promise with your offer - no bait and switches allowed.
But don't be afraid to make a big claim that shakes the reader out of their slumber.
So ditch the "boring book title" headlines. Skip the keyword-stuffed SEO robots.
And for the love of all things holy, avoid cliches like "Your number one choice!"
unless you want eyes glazing over faster than a coma patient.
Instead, dig deep into that primal, urgent NEED your audience is desperately craving…
And shove it right in their face with a headline that's simply too powerful to look away from. Do this, and your ads won't just get more clicks - it'll get more buyers too.
Now go put this to work.
Talk soon,
Igor
IB Results.
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