The Most Dangerous Number in Business
· 2 min read
If there's one thing that can make all the difference in your business it's realizing that the number 1 is the worst possible number in business. One staff member. One computer. One IT guy. One client. Or... ...one source of leads.
Hi,
It's Igor
If there's one thing that can make all the difference in your business it's realizing that the number 1 is the worst possible number in business.
One staff member. One computer. One IT guy. One client. Or...
...one source of leads. When “One” Feels Safe But Isn’t
Couple of years ago I ran a Tourist agency. We started around with Google Ads by paying around $10/day and after a few years we found ourselves spending +/- $,000/month on Google Ads. Profitably, obviously.
This was our only source of leads. But things were moving super well and I was busy doing the actual work. So I didn't prioritize other sources of leads. The Google Ads Disaster That Nearly Sank Me
I remember logging in on a random Tuesday morning and seeing an email from Google. "Account Paused".
Some Google employee had looked at our ads and decided it was a good idea to stop them.
Thought to myself: "No big deal, I'll get in touch with a customer service rep."
Turns out you can't get a customer service rep on the phone. Even if you spend just under $1000/day.
(insane, I know)
So I send in a ticket. And another. And another. Why Depending on a Single Lead Source Will Break You
This went on for... 7 months. I got absolutely wrecked in that time. Because I only had 1 source of leads.
If you depend on referrals or word of mouth or meta ads or google ads ALONE?
You're a disaster waiting to happen.
I know. I've been there.
Don't do it to yourself. The stress isn't worth it.
Develop multiple lead sources. Because ONE is the worst number in business by far.
Talk soon,
Igor
P.S. If you're heavily dependent on ONE source of leads and you want my team and I to look at your business to see which other source we could develop? Get in touch today. We'll happily help you out: https://www.ibresults.com/contact