Buying keywords only
"Plumber Malta" and "plumber course Malta" look almost the same to Google. One is a customer. The other is a guy who wants your job. I pay for the first one. The second goes on a block list with "free", "DIY", "cheap", "salary" and every other search that was never going to buy. That list alone is where most of the leak stops.
Block the time-wasters
The block list grows every week. New junk search shows up, it gets switched off.
Ads people actually click
Written like a human. Specific offers, real reasons to pick you over the next guy.
A page that closes
Sending clicks to your homepage is burning money. Each campaign gets a page built to turn clicks into calls.
Track every call
Calls, forms, WhatsApp messages. You see exactly which euro brought which customer.
Kill losers, scale winners
Every week. What doesn't sell gets switched off. What sells gets more budget.