Let’s be real. If you’re running a small business in Malta, you’ve probably already heard the magic phrase: “You need digital marketing.”...

If there's one thing that can make all the difference in your business it's realizing that the number 1 is the worst possible number in...

How to write ads that convert. The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me...

(And No, It’s Not “The Algorithm”) Three years ago, I met a guy at a networking event. Let’s call him Mark. Mark was sharp. Smart as...

Alright, let's cut through the fluff and get to what really matters when writing headlines that DEMAND attention. The #1 mistake most...

You've poured your heart and soul into building your small business.  The product is great, your team is dedicated - but sales just...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test” . Pretend...

Alright, let's talk about who you’re selling to and why you’re probably missing the mark after busting your ass trying to please...

Alright, let’s cut to the chase. Every small business owner out there is hustling to get ahead, but the road is full of traps. You don’t...

You could have the best website on planet earth AND all the fancy galaxies. You could have a 99% conversion rate… But If no one ever gets...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Here’s something I discovered after being in marketing for almost 5 years.  Most ads absolutely suck at getting clients. Some ads are...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

⠀ The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me in business school. And...

“Heyyyyyy, what’s new with you!?”⠀ Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Let's be real - the thought of running ads on platforms like Facebook and Instagram is enough to make most business owners break out in a...

Forget everything you've heard about marketing and sales being some mysterious black magic. The truth is, with the right approach, ANY...

How to Create an Irresistible Offer with 95% Success When I first I tried everything to get my offers accepted.